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first network of digital-backpacks
we provide targeting tools where you pay per view
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BackAd — programmatic in Out-of-Home
FullHD Digital-backpacks are linked into an advertising network, which allows us to display relevant for exact place and time ads. We are not tied to the point of installation of the advertising structure, our system is completely mobile.

Backpacks are connected to our Data Management Platform, which determines in real time where your ad will be most relevant and directs staff there.

BackAd — alike Google Ads, but on the street.
BackAd — programmatic in Out-of-Home
FullHD Digital-backpacks are linked into an advertising network, which allows us to display relevant for exact place and time ads. We are not tied to the point of installation of the advertising structure, our system is completely mobile.

Backpacks are connected to our Data Management Platform, which determines in real time where your ad will be most relevant and directs staff there.

BackAd — alike Google Ads, but on the street.
Target ad down to street using BigData
AI collects information about each street / part of the city, which allows us to divide the city into dynamic polygons to display ads in them. This approach helps determine where the ad will be most relevant.
Real-time targeting on wide range of criterias
Financial - income level, average check, cost per sq. m in the area

Socio-demographic - age group, employment status, gender, etc.

Events - type of events

POI (point of interest) - any kind of places that could be visited: cafes, bars etc.

Various geo data - traffic, weather conditions, etc.

Depending on chosen criterias, in real time we direct the staff to zones where your target audience is. Thus, ensuring the highest efficiency of every minute of placement.
Real-time targeting on wide range of criterias
Financial - income level, average check, cost per sq. m in the area

Socio-demographic - age group, employment status, gender, etc.

Events - type of events

POI (point of interest) - any kind of places that could be visited: cafes, bars etc.

Various geo data - traffic, weather conditions, etc.

Depending on chosen criterias, in real time we direct the staff to zones where your target audience is. Thus, ensuring the highest efficiency of every minute of placement.
BackAd - programmatic in Out-of-Home
Target ad down to street using BigData
Real-time targeting on wide range of criterias
BackAd — это programmatic на улице
Digital-рюкзаки с FullHD экраном связаны в единую рекламную сеть, которая позволяет показывать актуальную рекламу в нужном месте, в нужное время без привязки к точке установки рекламной конструкции.

Медиа-рюкзаки подключены к нашей системе управления данными (DMP), которая в режиме реального времени определяет, где показ вашей рекламы будет наиболее актуален и направляет туда персонал с digital-рюкзаками.

BackAd — это как Google Ads, но на улице.
Таргетируйте рекламу, вплоть до улицы, на основе Big Data
AI-алгоритм собирает информацию о каждой улице / районе города, что позволяет разбить город на динамические полигоны для показа рекламы в них. Такой подход позволяет определить, где показ рекламы будет наиболее актуальным.
Real-time таргетинг по различным критериям
  • Финансовые - уровень дохода, средний чек в заведениях поблизости, стоимость кв. м. в этом районе
  • Социально-демографические - возрастная группа, занятость, пол и т.д.
  • Мероприятия - какой тип мероприятий подходит вашей ЦА
  • POI(Point of interest) – кафе, бары, магазины – то есть места, которые притягивают людей
  • Различные гео данные - загруженность траффика, погодные условия и т.д.
Our advantages
BackAd, based on data analysis, determines which advertisements and where to show
Displaying ads where there are people, and not where there infrastructure is installed
Set parameters, receive data, see what happens in real time on the map
100% cost-effective commercial spending
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100%
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cost-effective commercial spending
Our service uses its own complex system analyzing data from different sources:
Russian statistics agency, Ministry of transportation, Yandex geoservices, open sources, map API, Afisha etc.
Demo access
How it works?
How to get access to your personal account?
Access to personal account
Leave a request on the site, after you will receive your account details:
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Excellent. How to start showing ads?
Creation of campaign
Fill out an application for an advertising campaign in your personal account. Set the targeting criteria and reach you want to achieve.
For example:
Criteria group : Financial
Criteria: High income
Reach: 1200 people
Cost is linked to the target coverage, which should be achieved
How to measure the efficiency? What analytics on the conducted campaign does BackAd provide?
Efficiency measurement
A report counting impressions and reach is available in your personal account in real time. At the end of campaign, you can download the report and analytics about the placement period.
See demo-report
And if I have any questions, how to reach you?
Feedback form
In your personal account there is a feedback form, a specialist will answer your questions.
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Blog BackAd
Условия
Политика конфидециальности
Общество с ограниченной ответственностью «BA»
Москва, Крымский Вал 3 стр. 3, 119049
Условия
Политика конфидециальности
Условия
Политика конфидециальности
Общество с ограниченной ответственностью «BA»
Москва, Крымский Вал 3 стр. 3, 119049
Условия
Политика конфидециальности