Financial - income level, average check, cost per sq. m in the area
Socio-demographic - age group, employment status, gender, etc.
Events - type of events
POI (point of interest) - any kind of places that could be visited: cafes, bars etc.
Various geo data - traffic, weather conditions, etc.
Depending on chosen criterias, in real time we direct the staff to zones where your target audience is. Thus, ensuring the highest efficiency of every minute of placement.