Задать вопрос
Задайте свой вопрос и мы перезвоним вам, чтобы дать ответ
Запрос на размещение
Задать вопрос
first network of digital-backpacks
we use backpacks with high-res screens to show ads within flow of pedestrians
in a nutshell
we use contractors to carry our backpacks around the city to show ads where there are people. We either hold exclusive ads campaigns (only your brand) or you can place an ad interchangeably with other clients
Запрос на размещение
Отправьте нам запрос, и мы свяжемся с вами
BackAd — a new channel for outdoor promotion
FullHD Digital-backpacks are linked into an advertising network, which allows us to display relevant ads for exact place and time.

Such screens are not tied to the point of installation of the advertising structure, our system is completely mobile.
BackAd — is like Google Ads, but on the street
Hyper Targeting: target ad down to street
AI collects information about each street / part of the city, which allows us to divide the city into dynamic polygons to display ads in them. This approach helps determine where the ad will be most relevant.
Real-time targeting on wide range of criterias
Financial - income level, cost per sq. m in the area

Socio-demographic - age group, employment status, gender, etc.

Events - type of events

POI (point of interest) - any kind of places that could be visited: cafes, bars etc.

Various geo data - traffic, weather conditions, etc.
Depending on chosen criterias, in real time we direct our staff with backpacks to zones where your target audience is. Thus, ensuring the highest efficiency of every minute of placement.
Real-time targeting on wide range of criterias
Financial - income level, average check, cost per sq. m in the area

Socio-demographic - age group, employment status, gender, etc.

Events - type of events

POI (point of interest) - any kind of places that could be visited: cafes, bars etc.

Various geo data - traffic, weather conditions, etc.

Depending on chosen criterias, in real time we direct the staff to zones where your target audience is. Thus, ensuring the highest efficiency of every minute of placement.
BackAd - programmatic in Out-of-Home
Target ad down to street using BigData
Real-time targeting on wide range of criterias
BackAd — это programmatic на улице
Digital-рюкзаки с FullHD экраном связаны в единую рекламную сеть, которая позволяет показывать актуальную рекламу в нужном месте, в нужное время без привязки к точке установки рекламной конструкции.

Медиа-рюкзаки подключены к нашей системе управления данными (DMP), которая в режиме реального времени определяет, где показ вашей рекламы будет наиболее актуален и направляет туда персонал с digital-рюкзаками.

BackAd — это как Google Ads, но на улице.
Таргетируйте рекламу, вплоть до улицы, на основе Big Data
AI-алгоритм собирает информацию о каждой улице / районе города, что позволяет разбить город на динамические полигоны для показа рекламы в них. Такой подход позволяет определить, где показ рекламы будет наиболее актуальным.
Real-time таргетинг по различным критериям
  • Финансовые - уровень дохода, средний чек в заведениях поблизости, стоимость кв. м. в этом районе
  • Социально-демографические - возрастная группа, занятость, пол и т.д.
  • Мероприятия - какой тип мероприятий подходит вашей ЦА
  • POI(Point of interest) – кафе, бары, магазины – то есть места, которые притягивают людей
  • Различные гео данные - загруженность траффика, погодные условия и т.д.
BackAd
digital backpack
Geotargeting with GPS
High level geotargeting - right down to a particular street
Adjust ads real-time
Edit your ads according to the conditions around: weather changes;
a sudden traffic jam etc.
Mobility
No site-specifity, your ad can be shown at any place in the city
Long exposure to ads
Due to longer exposure than from regular city formats and billboards, clients are influenced stronger
Low CPM
As the we show several ads in a row, the cost per one drops significantly
Coverage measurement and attribution
BackAd backpacks are equipped with sensors keeping track of the campaign's coverage
Our advantages
BackAd, based on data analysis, determines which advertisements and where to show
Displaying ads where there are people, and not where there infrastructure is installed
Set parameters, receive data, see what happens in real time on the map
100% cost-effective commercial spending
100%
cost-effective commercial spending
Our service uses its own complex system analyzing data from different sources:
Statistics from different websites, geoservices, open sources, map APIs, Afisha etc.
Demo access
How it works?
How to place an ad on the backpacks?
Access to personal account
Leave a request on the site, after you will receive your account details and we will assign you a personal manager, who will guide you through the process:
How to measure the efficiency? What analytics on the conducted campaign does BackAd provide?
Efficiency measurement
A report counting impressions and reach is available in your personal account in real time. At the end of campaign, you can download the report and analytics about the placement period.
See demo-report
And if I have any questions, how to reach you?
Feedback form
In your personal account there is a feedback form, your personal manager will answer your questions.
Already work with biggest brands in CIS:
Already work with biggest brands in CIS:
Blog BackAd
Conditions
Privacy policy
Conditions
Privacy Policy